Selling at Farmers’ Markets

Farmers’ Markets offer an ideal opportunity for new product testing and are a low cost entry point for new producers. New producers are usually very welcome at Farmers Markets, but some have a limited space and operate a waiting list.

To sell at Farmers Markets your products need to meet the criteria  listed below . If they do not, you should be looking at the regular street or charter markets. Often these are run by the same organisations as those that run the Farmers Markets and you need to contact them directly.

Contact the Market Managers

NEEFM does not operate any Farmers’ Markets itself. Each Farmers’ Market is run by a different organisation – the local council, community group, social enterprise, producer group or private business. You cannot book a stall on any market directly through NEEFM.

So you need to contact each Farmers’ Market directly. Contact details for each market can be found on this website. Note too that most markets have local rules – mostly to do with getting a good mix of stalls and keeping the market attractive and viable.

Market Research

It pays to do a little ‘market research’ – so you know what is already being sold, how many stalls are there, and how many customers turn up. It is particularly important for new producers to identify what customers want and make sure that there is no one else already selling the same products. 

Some markets are indoors and supply tables – but you might need a chiller, some are outdoors – and may or may not provide stalls.

Insurance

You will need insurance: this can be obtained from many providers but the National Market Traders Federation, Tel: 01226 749021, e-mail: genoffice@nmtf.co.uk

Essentially…

Choose the market you are interested in and phone up the market organiser and ask if you can come along. Go to the market directory on this website for contact information – you cannot book a stall on any market directly through NEEFM.

Criteria

The criteria for selling at farmers’ markets are:

1. You must be local: most Farmers’ Markets in NE England define local as a 50 mile radius of the market. Some markets may include “guest” producers from further away if they sell something really special. 

2. Only produce from within the defined local area may be sold at most Farmers’ Markets in NE England except that:

  • The maximum distance from which producers may travel is 100 miles
  • when space becomes available at the market local producers will receive preference, without compromising quality

3. Produce should be grown, reared or processed by the stallholder. No bought in produce may be resold without further processing. 

4. Stalls must be staffed by someone who is directly involved in growing, raising or producing the goods on sale.

5.  Processed goods must contain at least 10% and as much locally sourced ingredient as it is possible for the product.

  • The base product should be significantly altered to qualify for sale at the market.
  • Local ingredients and estimated % should be listed on your application from; proof of local origin should be attached to your application.

6.  No Genetically Modified produce, or goods containing genetically modified ingredients may be knowingly sold.

7.  If claiming organic or similar certification, a copy of the certificate must be displayed on your stall.

8.  All stallholders must have public liability insurance and comply with current Trading Standards and Environmental Health requirements.

These rules are in addition to any general market operating rules